STAGE 1: STRATEGIC CONSULT >>
Strategic marketing consult from an experienced mining industry CMO.
TEAM provides Australian METS companies instant access to an experienced, heavy-weight CMO (chief marketing officer) on a ‘fractional’ basis – initially to define your marketing strategy, and available thereafter to provide continued leadership, support and refinement of your marketing plans.
During the Consult Stage TEAM operates as part of your senior leadership team – providing marketing insights and inputs into your broader business strategy and detailing the resources required to accelerate growth and scale your business.
At the close of the Consult Stage, TEAM will deliver the following strategic-marketing assets to your business:
ANNUAL MARKETING PLAN
The strategic-marketing road-map ahead for your business: Outlining everything from product SWOTS, target-market stakeholder maps, advertising schedules, content and creative strategies.
ANNUAL MARKETING BUDGET
Details the agreed spend on marketing and promotional activity, such as advertising, events and and conferences, printing and merchandise.
COMPANY-WIDE BRAND MANUAL
Consistency = Quality. TEAM will work with you to develop a uniform ‘look and feel’ across all company materials – ensuring your business stands out in today’s market.
MARKETING KPI DASHBOARD
Clear KPI’s and accountability are the keys to assessing marketing ROI. From leads and opportunities to social media followers, TEAM’s KPI dashboard is delivered monthly by your dedicated Account Manager.
STAGE 2: ONGOING ROLL-OUT OF YOUR MARKETING STRATEGY >>
A monthly retainer package to suit the growth demands of your business.
We understand that having a plan is only the beginning.
You need a marketing TEAM capable of bringing your plan to fruition. Our standard monthly retainer packages ensure the best solution for the growth demands of your business. No caps, no hourly rates – just ongoing, continued access to our team of specialised marketing professionals.
Check out our standard packages below, or, we can tailor a package to suit your specific marketing needs:
RED TEAM
Ideal for small-medium sized businesses with an annual marketing budget under $50K.
Standard Inclusions:
- Dedicated Marketing Coordinator, supervising:
- Content Writing.
- Graphic Design.
- Website Development.
- Organic Social Media.
- Organic Email (EDM).
BLUE TEAM
For medium sized businesses with an annual marketing budget up to $150K.
Standard Inclusions:
- Dedicated Marketing Coordinator, supervising:
- Content Writing.
- Graphic Design.
- Website Development.
- Organic & Sponsored Social Media.
- Organic & Sponsored Email (EDM).
- Video Production.
- Search Engine Optimisation.
- Search Engine Marketing (SEM).
- 2D Animation.
GOLD TEAM
For larger METS companies with an annual marketing budget $200K and over.
Standard Inclusions:
- Dedicated Marketing Coordinator, supervising:
- Content Writing.
- Graphic Design.
- Website Development.
- Organic & Sponsored Social Media.
- Organic & Sponsored Email (EDM).
- Video Production.
- Search Engine Optimisation.
- Search Engine Marketing (SEM).
- Market Intelligence.
- CRM Maintenance.
- 2D Animation.
- 3D Modelling & Animation.
- CRM Marketing Automation (e.g. Salesforce Pardot).
TAILORED PACKAGES
TEAM can tailor a package based on the specific services you require.
TEAM also provides specialist / project-based services that fall outside the above retainer ‘standard inclusions’ – quoted either hourly or by completed project, including;
NEW WEBSITE BUILDS
New website builds from start to finish.
NEW CRM BUILDS
New CRM builds including all scoping, integrations and data population.
PHOTOGRAPHY
Of products, personnel either off or on-site.
SPECIAL EFFECTS
Typically for video content, such as that developed in Adobe After-Effects.
APP DEVELOPMENT
Custom built Mobile Apps for products and services.
TRANSLATION SERVICES
For all marketing assets, campaigns and collateral – in all languages.
STAGE 3: ONGOING MARKETING KPI REPORTING >>
Detailed yet easy to understand: Power BI reports that let you keep track of your marketing ROI.
TEAM understands and embraces complete marketing transparency and accountability. Every month your TEAM Marketing Coordinator will provide you with an in-depth KPI dashboard in Power BI that covers progress across all the key marketing metrics, including:
- Leads and Opportunities generated (source, number and $ value).
- Marketing engagement throughout the sales pipeline
- Website performance
- CRM account/contact data growth and integrity
- Social media following and engagement
- Paid advertising campaign performance
- Marketing spend to budget
