TEAM is the only marketing agency dedicated to the global mining and METS sector (mining equipment technology and services). We understand the unique demands of the industry like no other. With over 60 years combined experience, working with some of the industry’s leading brands, our Australian-based leadership team has the knowledge and expertise to design and implement all manner of marketing campaigns, no matter how broad or niche the product, or application.
Our Leadership Team
Ben Johnson
Managing Director
With over 15 years spent client-side heading up marketing for some of the METS industry’s leading global brands, Ben founded TEAM Agency with a view to establishing an ‘industry-best-practice’ approach to marketing in the mining sector.
With extensive experience in marketing strategy, content and campaign development, Ben has a proven track record helping METS companies of all shapes and sizes accelerate growth and achieve their potential – from start-ups, to ASX listed multinationals.
Contact Ben at ben@teamagency.com.au
Andrew Kindon
Director, TMA WA
Andrew has been involved in marketing and communication services for the resource sector for over fifteen years as a design leader, communications manager, marketing manager and knowledge management specialist.
His strengths are in strategic marketing, branding, business development, communications and PR, traditional and web/social media campaign strategy, design and stakeholder relationship management.
Contact Andrew at andrew@teamagency.com.au
Sarah Reynolds
General Manager, TMA NSW
Sarah brings a sharp, creative approach to digital, media and advertising, developed through a career spanning in-house and agency roles across global markets and the technology, services and METS sectors. She specialises in delivering strategic campaigns that resonate and drive results, with a skill for building buy-in across complex stakeholder groups.
Over the past 20 years, Sarah has applied her broad marketing expertise to help businesses stand out in competitive markets. Her ability to think differently and execute with purpose makes her a valuable partner for METS companies looking to elevate their marketing.
Contact Sarah at sarah@teamagency.com.au
Florian Yates
Content & Communications Manager
Florian is a proven project-marketing manager with a strong foundation in stakeholder engagement and comms development. With over five years’ experience in the industry, he has delivered conferences and events across Australia, supporting clients with end-to-end project delivery and marketing strategy.
Notably, he worked closely with key industry stakeholders to deliver the inaugural WA School of Mines Alumni Resources Leadership Conference.
Contact Florian at florian@teamagency.com.au
Pete Coole
Director
With over four decades in business, Peter began his career in IT where he developed and installed business systems, including pioneering multi-user software for SMEs operating in mining, manufacturing, construction and agriculture to name a few.
Contact Pete at info@teamagency.com.au
Shadi Kheder
Director
Experienced Director of Business Development with a proven track record in the IT and services industry. Proficient in enterprise software, sales, CRM, IT strategy, and business transformation.
Contact Shadi at info@teamagency.com.au
